NQF credits: 24 at HEQSF level 8


Dr Ron Irwin

Entrance requirements

Acceptance for an Honours programme.


This course examines the basic elements around modern media and brand management. Students will be expected to work with a real-life brand to discover how brands are built and maintained. They will also have the option to build their own brand and present its functional attributes and symbolic values to the class. This is an excellent introduction for students who would like to enter the brand management and advertising industries.

DP requirements

Attendance at all classes; punctual submission of all written work.


Two essays (6,000 words each), each counts 50%.