NQF credits: 24 at HEQSF level 9


Dr Ron Irwin

Entrance requirements

Acceptance for a Master’s programme.


This course aims to provide students with a thorough understanding of the academic concerns and interests around the modern practice of brad management in South Africa. There is also a heavy research component to the course that permits students to learn more about local brand management practices in their own time using the facilities at UCT as well as their own explorations in the field.

DP requirements

Attendance at all classes; punctual submission of written work.