NQF credits: 24 at HEQSF level 9


Associate Professor M Ndlovu

Entrance requirements

Acceptance for a Master’s programme.


This course will combine insights from three disciplines (political science, communication and marketing) into Political Communication, taking South Africa as the central point of reference. This course introduces major concepts of political communication in the current changing world of media globalisation with special emphasis on Africa and digital media convergence. The course offers a careful analytical assessment of these concepts and compares how they apply in the African context, whether we refer to traditional mass media (television, radio, the press), or to interactive online media.

DP requirements

Attendance at all classes; punctual submission of written work.


Two research assignments of 3,500 words, each counting for 30% of the mark for the course; Political communication strategy, 30% and class presentation, 10%.