NQF credits: 24 at HEQSF level 6.

Second-year, second-semester course, two lectures, compulsory workshop and weekly tutorials.


A/Prof. Marion Walton

Entrance requirements

FAM1001F, or at the discretion of the Head of Department.

Course outline

The course explores key theories which explain the inter-relationships of the media, popular culture and social power. These range from political economy, to cultural and audience studies, and key theories of race, gender and intersectionality in the media.  These are introduced in relation to key contemporary trends such as globalisation, global geopolitics and the rise of networked media.  Students are given tools to understand attention economies, algorithmic power and contemporary issues of "dataveillance".  The course also explores the appropriation of both mass and networked media in everyday life.  A set of compulsory workshops build students' skills in audience research, critical thinking and data analysis and visualisation.

Lecture times

8th period, Monday and Tuesday. Compulsory workshops 8th period Wednesday. Weekly Tutorials.

DP requirements

All written work must be submitted by the stipulated dates. Students who miss more than two tutorials will lose their DPs.


Continuous assessment (essays, projects, tests, etc.) counts 100%