Associate Professor Musawenkosi Ndlovu

Associate Professor of Media Studies

A/Prof. Musawenkosi W. Ndlovu is a Senior Lecturer in media studies in the Centre for Film and Media Studies (University of Cape Town); a Mandela Mellon Fellow in the W.E.B. Du Bois Institute at Harvard University; and, a visiting academic in the School of Social Science at Loughbourgh University. Musa holds a PhD in Cultural and Media Studies (University of KwaZulu-Natal), certificate in Political Consulting and Strategic Campaign Communication (Mannheim Centre for European Social Research, University of Mannheim), and a certificate in Teaching and Learning in Higher Education (Cape Higher Education Consortium). He has lectured media studies at Technikon Northern Gauteng’s (Tshwane University of Technology) Department of Journalism and at University of South Africa’s (UNISA) Department of Communication Science. Musa has worked as a research assistant to Professor Louise Bourgault of Northern Michigan University on the role of indigenous churches in communicating AIDS messages in South Africa; to the University of Natal-Durban and University of Tilburg’s (Netherlands) research on role of language in South African schools; and, to the John Ben Show International News Study. Musa has been one of the main researchers in the national survey: ‘A baseline study of youth identity, the media and the public sphere in South Africa’ (Jane Duncan et al, 2013). He is currently the co-researcher for the chapter ‘Towards a Typology of the ‘BRICS Journalists’ to be included in the book : Mapping the BRICS Media: (Internationalizing Media Studies series).

Musa is publishing extensively in the areas of media audiences - focusing on youth, news media technologies - and politics in the South African public sphere - political marketing/branding - and, international communication - growth of South African and international media in the African continent’s media and cultural space. On these subjects, Musa has been invited to present papers in local and international conferences/Colloquium organised by: Harvard University (USA), University of Hyderabad (India). Nelson Mandela Metropolitan University, University of Venda, Dublin City University (Ireland) Loughorough University (UK), University of Leeds (UK), University of KwaZulu-Natal, Kadir Has University (Turkey), Cyprus College (Cyprus), University of Turku (Finland), Free University Brussels (Belgium).

Selected publications

 

  • Ndlovu, M & Mbenga, C. 2013. Are Facebook groups/pages of youth leagues of political parties an extension of public sphere in South Africa? Journal of African Media Studies. 52(1).
  • Ndlovu, M. 2013. Marketing Politics to Generation X In: Gouliamos, K., Theocharous, & Newman, B. (eds.), Political marketing. Strategic Campaign Culture, New York, Routldge: 97-11.
  • Ndlovu, M.2011. The Meaning of post-Apartheid isiZulu Media. Communicatio, 37(2):269-292.
  • Ndlovu, M. 2011. The Meaning of South African Media’s Expansion into the Rest of African Space. ILHA Do Destoro.61:283-314.
  • Ndlovu, M. & Smith, R. 2011. Kwaito, hip-hop and Television in South Africa: A case study of the Yizo Yizo3 series and soundtrack. Interin, 11(1)Jan/Jun:1-18.
  • Ndlovu, M. 2010. Reading Young Adult South Africans’ Reading of National Television News. Communicare 29(2): 26-47.
  • Ndlovu, M. 2008. South African Journalism and Mass Communication Research on Youth and News Media: A Reflection. Ecquid Novi: African Journalism Studies Volume 29 (1): 64-78.
  • Breet-van Niekerk, T. Ndlovu, M. 2005. Information and Communication Technology and Youth in South Africa. In: Lesame, Z. (ed). New Media-Technology and Policy in the Developing Countries. 1st. Pretoria: Van Schaik Publishers: 142-154.
  • Ndlovu, M. & Pitout, M. 2003. SABC and Social Responsibility Media Theory: A Case of Yizo Yizo. In: Clasquin, M. Quagga Kultuur. South Africa: Aurora Press:9-30.
  • Ndlovu, M. 2003. The South African Broadcasting Corporation’s Expansion into Africa: South African media imperialism? Communicatio 29 (1&2): 297-311.
  • Pitout, M & Ndlovu, M 2001. The South African Broadcasting Corporation (SABC) and the social responsibility media theory: the case of Yizo Yizo. Communicatio, 27:2,19 — 28.