The Gordon Institute for Performing and Creative Arts (GIPCA) will host a lecture and workshop on entrepreneurship and independent practice in the arts, on Wednesday 7 August 2013 at Hiddingh Hall.

Facilitated by leading arts professionals Elizabeth Bradley (Professor and Chair of Drama at the Tisch School of the Arts, New York University) and Anne Mundell (Associate Professor at Carnegie Mellon University’s School of Drama), this workshop is aimed at creative and performing arts practitioners, students and administrators, as well as arts-based businesses and community organisations.

Bradley and Mundell’s Self Start workshops are designed for practitioners from a range of creative disciplines. Particularly relevant to the current economic climate, the content includes a varied set of adaptable entrepreneurial strategies, with direct applications in the performing and creative arts. Their workshops have had substantial international impact, engaging students and professionals from Hong Kong to Glasgow.

This lecture and intensive workshop, titled The ‘Self Start’ Paradigm: Artistic Practice and Entrepreneurship’, will highlight the basics of the entrepreneurial process, create an awareness of practical resources and enhance participants’ ability to respond creatively to challenges in realising their work.  Self Start aims to foster an understanding and mastering of the attributes and skills necessary for effective entrepreneurship in the arts, independent from existing structures and models. Topics discussed will include defining core ideas, evaluating potential arts ventures, attracting stakeholders, and maximizing creative and human capital.

Professor Elizabeth Bradley is an educator, theatrical producer, festival curator, presenter, and international cultural consultant. She joined the Tisch School of the Arts, New York University as Chair of Drama in 2008, after heading the School of Drama at Carnegie Mellon University. Bradley has a wide-ranging career of almost three decades in the professional performing arts: she was CEO of the Hummingbird Centre (now Sony Centre) for the Performing Arts in Toronto and Founding Artistic Director of the first edition of the Pittsburgh International Festival of Firsts; has produced Tony-nominated Broadway productions and Edinburgh Festival premieres; worked directly for artists as manager and agent; and serves in senior positions on various international advisory boards.

Bradley’s teaching and research interests focus on artistic entrepreneurship, cultural collaboration and empowerment. She also mentors emerging arts leaders in a course that focuses on global best practices in meeting contemporary sector challenges. A past Chair of the International Society for the Performing Arts, an organisation that links leaders in the arts from 51 countries, Bradley was instrumental in the creation of the Inaugural International Arts Forum in Beijing in 2001. She is a recipient of the Queen’s Jubilee Gold Medal for outstanding contribution to the arts in Canada.

Anne Mundell is an Associate Professor of Scenic Design at Carnegie Mellon University’s School of Drama, where she has taught for twenty-four years. A recipient of the Horbosotel Award for Teaching Excellence in the College of Fine Arts, she is also  Director and Founder of Growing Theater Outreach, and serves on the advisory boards of several arts outreach programmes. Mundell is one of the founders of the internationally recognised Roboceptionist Project, a social robotics collaboration between the CMU Robotics Institute and the School of Drama. Her design work includes major projects for theatre, museum exhibitions, opera, symphony, dance and industrial design. She is currently working on a book about growing instincts and transcending creative obstacles during the making of theatre.

This lecture and workshop will take place on 7 August 2013 from 14:00 to 18:00 at Hiddingh Hall; University of Cape Town (UCT) Hiddingh Campus, Orange Street, Cape Town, and is free. No booking is necessary. For more information contact / 021 480 7156.

 Self Start Workshop audio recordings:

Self Start Workshop – Prof Elizabeth Bradley and Anne Mundell – Part 1

Self Start Workshop – Prof Elizabeth Bradley and Anne Mundell – Part 2

Start: 7 Aug ’13 2:00 pm

End: 7 Aug ’13 6:00 pm

Cost: Free


Organizer: GIPCA


Venue: Hiddingh Hall

Phone: +27 21 480 7156

Address: Google Map UCT Hiddingh Campus, 31-37 Orange Street, Cape Town, 8001, Cape Town, Western Cape, 8001, South Africa